TikTok Shop has become one of the fastest routes from discovery to checkout — but a rushed launch leaves sales on the table. Here's the checklist we run for every new brand we onboard.
1. Set up Shop correctly
Verify your business, connect your account, and configure shipping templates, returns and payments before you list a single product. Getting compliance right up front avoids holds and headaches later.
2. Get your catalog live and optimized
Sync your catalog, write short-form-friendly titles, and lead with video. Products that show well in a vertical 9:16 frame convert far better than flat, catalog-style photos.
3. Turn on creators and affiliates
TikTok Shop is a creator engine. Open your affiliate program, set commissions that are genuinely worth a creator's time, and seed product to a focused shortlist of creators in your niche.
4. Go LIVE
Schedule regular LIVE shopping sessions and pair them with Spark Ads to amplify what's already working. Early on, consistency beats production value every time.
Your first-week checklist:
- Business verification complete
- Catalog synced with video-first listings
- Affiliate program open with sensible commissions
- First LIVE scheduled and promoted
Do these four things well and you'll have a Shop that's ready to scale — not just switched on.
