Multi-product SaaS: unified organic across three product lines

The Engagement

A SaaS holding company had three product lines on three siloed domains. Each was running its own SEO programme. None talked to each other. The same buyer was bouncing between products without recognising they were one company.

Unified Strategy

We consolidated the three product domains onto a unified topical model with shared authority engine. Cross-product internal linking surfaced relevant adjacent products at the right moment in the buyer journey. A shared Looker Studio dashboard gave leadership visibility into blended organic performance for the first time.

Outcome

Cross-product organic traffic grew 289% in twelve months. Blended CAC dropped 42% as cross-product internal linking lifted attach rates. The board now treats organic as a strategic moat across the portfolio — not three disconnected channels.